How to List Your Hotel on Google Hotel Center: Get the 'Official Website' Badge

When a guest searches for your hotel on Google, they see a box on the right side with photos, reviews, and prices from MakeMyTrip or Booking.com. But have you noticed the link that says 'Official Website' with a lower price?

That link is powered by Google Hotel Center. In 2026, this is the #1 tool for Indian hotels to 'steal' back bookings from OTAs — for free.

What Is Google Hotel Center?

It is a platform that allows hotels to display their direct rates and availability on Google Search and Google Maps. Through 'Free Booking Links,' Google allows you to compete with giant OTAs without spending a single paisa on ads.

Step-by-Step: How to Get Listed

Step 1: Claim Your Google Business Profile

Ensure your hotel is verified on Google Maps. If you haven't done this, you cannot use Hotel Center. Add high-quality photos, correct address, and your website URL.

Step 2: Choose a Connectivity Partner

Google does not allow most hotels to upload prices manually — rates change too fast. You need a Partner PMS like BookOne to sync your live pricing automatically.

Step 3: Sync Your Live Feed

Once you connect BookOne to Google, your real-time ₹ (INR) rates will automatically flow to Google Search and Maps — always accurate, always up to date.

Step 4: Activate Free Booking Links

Ensure your settings allow the 'Official Website' button to appear next to OTA rates. This is the link that captures high-intent guests at zero commission cost.

The Benefits for Your Hotel

The Trust Factor

Indian travelers trust Google. Seeing an 'Official Website' badge makes your hotel look professional and safe — far more credible than an unknown OTA listing.

Price Advantage

If your room is ₹4,000 on MMT and you list it for ₹3,850 on your site, Google will highlight your direct link as the 'Best Deal,' driving clicks to your own booking engine.

Direct Guest Data

When they click that link, they book on your site. You get their WhatsApp number and payment instantly — no OTA middleman, no masked contact details.